A peer group for MSP leaders

Twelve operators.
One table.
No noise.

MSPeer brings founders and C-suite from serious managed service providers into one room — to share what's working, pressure-test the hard calls, and buy better together. Relaxed, honest, and capped at twelve.

Jay Ball Danny Mills

Hosted by Jay Ball, CEO of Flotek Group, and Danny Mills, CRO of Everything Tech.

12 SEATS
Capped at twelve · Members approve members
The point of it

Bring together MSPs who can genuinely share, support and benefit from one another. A peer group, not a sales pitch.

Who's in the room

The bar is high — and that's the whole point.

A peer group lives or dies on who's around the table. We keep the criteria tight so every conversation is worth your Thursday, and nobody's translating their world for outsiders.

£

£1m+ revenue

Everyone has already solved problems you're hitting now — and is about to hit ones you've already solved. That's where the value sits.

C

C-level, owner or founder

Decisions get made in the room, not carried back to someone who wasn't there. You're talking to people who can actually act.

M

A genuine MSP

Shared context means shared shorthand. Same fights, same vendors, same margins — no need to explain the basics.

Show up, every time

Every two months, in person. A board-level stand-in is fine, but trust only compounds when the same faces keep coming back.

12

Twelve and no more

Small enough that everyone speaks and gets heard. Large enough to give you real range of experience to draw on.

Members approve members

New seats are agreed by the room to avoid conflicts. You'll never find yourself sitting across from a direct competitor by surprise.

Where & how we meet

Around each other's boardroom tables.

We rotate the venue between partners. Whoever hosts opens the day with a walkthrough of their own business — the real version, not the website version.

The host

Rotating boardrooms

Each meeting lands in a different partner's boardroom. The host runs an intro and walkthrough of how they actually operate — the wins, the scars, the open questions.

The guest

One vendor, two hours

A vendor joins each meeting to introduce their company and products — and how they help MSPs — with up to a two-hour spot and special group pricing for the room.

The brief

Business insights

A short, timely session on something the room needs to know — Cyber Essentials changes, team benefits, regulation, whatever's moving.

The running order

How a meeting actually runs.

First on the agenda

Scores on the doors

A quick, honest read across three areas — so the room knows who needs propping up this round, and where.

Business
the numbers
Personal
life outside
Mojo
the fire
Up to 1 hour

The vendor in the room

One vendor takes the floor to introduce their company and products — and, crucially, how they can help MSPs, with special group pricing on the table for the room.

5 mins each

What's working well

Share the wins. What's actually moving the needle in your business right now — so everyone leaves with ideas to grow.

Up to 1 hour

Business insights

A focused session on something timely and useful — Cyber Essentials changes, team benefits, regulation, the things every owner should have on their radar.

30 min go-round

Sector insights

A quick go-round on what everyone's seeing in the market and what to get ahead of before it lands on you.

Buying club · 45 min

Commercial pricing review

Put what you're paying on the table. Where it makes sense, combine and buy as a group — a buying club for the room.

Up to 2 hours

The fire station

Burning issues on the table. Bring the thing that's keeping you up — the room helps you put it out.

That evening

The social

Not always a bar. The host organises the evening — could be a padel comp, dinner and comedy, or drinks and food. The bit where the real conversations happen, however it's done.

See the full timed agenda for the next event →

12
Partners, maximum
8 wks
Between meetings
Thu
Always a Thursday
£1m+
Minimum revenue to join
Between meetings

The room doesn't go quiet for eight weeks.

Members stay in a private WhatsApp group between meetings — quick questions, second opinions, the supplier who let someone down, the win worth sharing. Support when you need it, not just every other Thursday.

Run by people who run MSPs

Your hosts.

Jay Ball
Co-founder · Chair
Jay Ball
CEO, Flotek Group

Founder and director at Flotek, building a managed service provider across IT, voice, virtual desktop and AI-led services. Previously founded and exited a telecoms business. Brings the operator's view to every table.

Danny Mills
Co-founder · Chair
Danny Mills
CRO, Everything Tech

Chief Revenue Officer at Everything Tech, with a front-row seat on what's working commercially across the channel. Keeps the group focused on growth, pricing and the conversations that move numbers.

Seats are limited

Think you belong at the table?

Seats are capped at twelve and approved by the existing members. Tell us about your business and we'll be in touch if there's a fit.

By invitation and approved by the room. We only reach out if there's a fit.

Request received.

Thanks — Jay and Danny will take a look and come back to you directly if there's a seat that fits.